12TH + AVE Luxury Living is a line of luxury style condominiums located in the heart of Downtown Cleveland. I was Art Director and project manager on this new branding. From ideation to presentations, design and review, website creation and design, and billboard advertisements, I lead this project from start to finish.

Final Logo

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Brochure that was placed around hotel.

Brochure that was placed around hotel.

Due to Covid-19, 12TH + AVE has changed to The Avenue District II, a sister apartment complex with The Avenue District I. All design concepts are remain the same, but now as apartments instead of condominiums.

Website design for 12TH + AVE *Now known as The Avenue District II with updates shown.

Website design for 12TH + AVE *Now known as The Avenue District II with updates shown.

Website continuation scroll for 12TH + AVE *Now known as The Avenue District II with updates shown.

Early concept process board for a presentation.

Initial concept when you walk through the main entrance.

Initial concept when you walk through the main entrance.

Early concepts and design process for the logo.

Mood board for initial concepting and design.