NJOKU STRONG
Branding
Project Background
Working with a partner, I helped conceptualize, research, and design a brand new logo for our client, David Njoku, and his startup fitness business. Njoku Strong EMS Fitness is a premier fitness program that pushes the bar forward in exercise technology.
Process
I worked on all visuals for the NJOKU brand from concept to finalization. I was in charge of creating a logo that fit the visualization of our client, from ideation, color palette, typography, and brand style and guidelines. Once the final logo was approved by our client, I put together a brand style guide for correct uses of the brand, logos, and styling on all apparel.
Outcome
NJOKU Strong is now a successful and well-known Cleveland brand breaking down the barriers of fitness.
“Cutting-Edge Approach to Health, Wellness, and Fitness.
THE GYM YOU WEAR to Inspire and Empower.”
